appNovi is a practitioner-led software company that makes security accessible to all
Our solutions simplify the risk management process and decisions of the world’s most complicated networks
Our Values
Core value 001
Quality everywhere
Whether it be our software or our hoodies, we’re quality first and always.
Core value 002
Our users are our priority
We build useful things that solve real problems.
Core value 003
Integrity above all else
We exercise intentional integrity. Whether that be in our external communications, internal meetings, or addressing customer challenges while overcoming our own.
Core value 004
Slow is smooth, smooth is fast
Security is already complicated. Our objective is to simplify and streamline at all costs.
Meet the Team
Our fearless leaders that lead things in ways that only leaders can lead.
Joe Schreiber
Co-Founder and Chief Executive Officer
Joe started in IT and security in the days of dial-up, has led the SOC of the world’s largest MSSP, and worked at several notable cybersecurity software providers from startups to enterprises. Joe attended the Georgia Institute of Technology after applying over Telnet, but was self-taught from age of fifteen on both offensive and defensive IT security. His IT security experience only pales in comparison to his knowledge of single origin coffee and methods to brew.
Ethan Smart
Co-Founder and Chief Solutions Architect
Not everyone has had the duty to guard the secret sauce recipe of McDonalds, but that’s exactly Ethan’s first security job in the SOC. Ethan has worked to support multiple organizations while in the Ciphertechs SOC, and implemented complex security programs as a consultant at McAfee. A respected solutions architect at Tufin, a reputed basketball player at Trinity Christian College, he is now an entrepreneur and donkey herdsman.
Kevin White
Senior Account Executive
Kevin is the only professional baseball player at appNovi, and beyond a big swing he brings a successful track record of software sales from experience at SYNNEX, Tufin and appNovi. Kevin’s consultative sales approach enables his customers to identify and drive the greatest value from their existing software solutions while engaging fandoms across all sports.
Nate Rodd
Head of Engineering
Nate is a modern day renaissance man of IT and networking having worked across helpdesk, network engineering and architecture, and software development. Prior to appNovi Nate worked at Progressive Insurance, Windstream, and Tufin with a track record of promotion and leadership. A double graduate of Malone University, Nate is a man of the land and savant of the code, and herdsman of 2 cows and 27 chickens (give or take).
Dan Rheault
Head of Strategy and Operations
Dan has worked across various roles in IT and security companies since what he refers to as the naughty auties. Dan cut his cybersecurity teeth at Core Security working alongside penetration testing teams, led Dynamo Software’s marketing through acquisition, and successfully launched Tufin’s lucrative integrated cybersecurity solution marketplace. A graduate of Skidmore College and former fishmonger, he is happiest when he can hear waves in the background.
Meet Our Trusty Advisors
Dan Schoenbaum
Dan is a seasoned executive with expertise in cybersecurity go-to-market. Previously, he was a CEO and COO at high-growth companies such as Tripwire and RiskIQ where he led significant shifts in go-to-market leading to dramatic improvements in growth, resulting in an IPO filing and sizable exits.
Josh Stephens
News & Events
appNovi at Blackhat 2022
appNovi will be in Las Vegas at Blackhat 2022 in Innovation City and the virtual event to discuss cybersecurity mesh architecture.
