We are a practitioner-led software company that eliminates IT data uncertainty

We’re solving the challenges we experienced while in your seat

Our Values

Core value 001

Quality everywhere

Whether it be our software or our hoodies, we’re quality first and always.

Core value 002

Our users are our priority

We build useful things that solve real problems.

Core value 003

Integrity above all else

We exercise intentional integrity. Whether that be in our external communications, internal meetings, or addressing customer challenges while overcoming our own.

Core value 004

Slow is smooth, smooth is fast

Security is already complicated. Our objective is to simplify and streamline at all costs.

Schreibers
The Blue Mountains

Meet the Team

Our fearless leaders that lead things in ways that only leaders can lead.

Joe Schreiber

Joe Schreiber

Co-Founder and Chief Executive Officer

Joe started in IT and security in the days of dial-up, has led the SOC of the world’s largest MSSP, and worked at several notable cybersecurity software providers from startups to enterprises. Joe attended the Georgia Institute of Technology after applying over Telnet, but was self-taught from age of fifteen on both offensive and defensive IT security. His IT security experience only pales in comparison to his knowledge of single origin coffee and methods to brew.

Ethan Smart

Ethan Smart

Co-Founder and Chief Solutions Architect

Not everyone has had the duty to guard the secret sauce recipe of McDonalds, but that’s exactly Ethan’s first security job in the SOC. Ethan has worked to support multiple organizations while in the Ciphertechs SOC, and implemented complex security programs as a consultant at McAfee. A respected solutions architect at Tufin, a reputed basketball player at Trinity Christian College, he is now an entrepreneur and donkey herdsman.

Dan Rheault

Dan Rheault

Head of Strategy and Operations

Dan has worked across various roles in IT and security companies since what he refers to as the naughty auties. Dan cut his cybersecurity teeth at Core Security working alongside penetration testing teams, led Dynamo Software’s marketing through acquisition, and successfully launched Tufin’s lucrative integrated cybersecurity solution marketplace. A graduate of Skidmore College and former fishmonger, he is happiest when he can hear waves in the background.

Nate Rodd

Nate Rodd

Head of Engineering

Nate is a modern day renaissance man of IT and networking having worked across helpdesk, network engineering and architecture, and software development. Prior to appNovi Nate worked at Progressive Insurance, Windstream, and Tufin with a track record of promotion and leadership. A double graduate of Malone University, Nate is a man of the land and savant of the code, and herdsman of 2 cows and 27 chickens (give or take).

Kent Friesen

Kent Friesen

Lead Developer

Kent authors both excellent code and words, making him an indelible asset to implementing innovative features in appNovi. California-raised and recently returned, Kent has aspirations to have his own olive grove as the perfect setting to ponder how he’d write his own operating system. Dedicated to his local community and a passionate collaborator, Kent is both able and excited to help solve complex problems.

Meet Our Trusty Advisors

Dan Schoenbaum

Dan Schoenbaum

Dan is a seasoned executive with expertise in cybersecurity go-to-market. Previously, he was a CEO and COO at high-growth companies such as Tripwire and RiskIQ where he led significant shifts in go-to-market leading to dramatic improvements in growth, resulting in an IPO filing and sizable exits.

Kurt John

Kurt John

Kurt leverages Cybersecurity to drive an innovative and effective business environment that enables a focus on objectives and outcomes. Kurt currently serves as the Global Chief Security Officer at Expedia Group and serves on several boards focusing on mentorship and innovation in cybersecurity.

Josh Stephens

Josh Stephens

Josh has been in the technology sector for over 25 years and has helped lead some very successful companies through hyper growth, IPOs, and other meaningful exits. He is deeply passionate about helping companies to maximize their potential and enable the people he works with to achieve their own vision of success.

Eldon Sprickerhoff

Eldon Sprickerhoff

Eldon is an active entrepreneur and company builder: active as an executive, investor, mentor, advisory and board member at the intersections of information security, computer science, machine learning, SaaS, and finance. In cybersecurity, Eldon is best known for founding eSentire (a leading cybersecurity Managed Detection and Response company).

News & Events
Event

appNovi at FinCyber Today 2022

appNovi will be in Scottsdale, AZ for FinCyber Today 2022 taking place October 9-12, 2022 at booth #39. FinCyber Today dives deep into tactical practices relevant to CTOs, analysts, and other information security practitioners working for financial firms. Where...